Advertising for Dummies
SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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4.2 ★★★★★
Based on 1042 reviews
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B
Verified Purchase
Becca
Battle Creek, US
★★★★★ 4
Fun, but not for aggressive chewers
Pattern Name: Classic Squeaky Tug
My dog really enjoyed this toy. However, not a you for an aggressive chewer. Was in pieces in 20 minutes.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 9, 2026
J
Verified Purchase
Jamie
Houston, US
★★★★★ 3
Large adult aggressive chewer? No. Puppy? Yes
Pattern Name: Classic Squeaky Tug
My large adult dog who is an aggressive chewer got this toy in pieces within minutes, BUT this is a great toy for a lighter touched dog. When I got my newest addition (Malinois mix puppy. Pls thoughts and prayers for me), this toy came to mind because she loves chewing and she’s only 11 weeks old! She needed an interesting toy that is sturdy and won’t hurt her teeth or gums, but is still interesting (the rope piece and the squeaker). She’s not nearly as rough of a chewer as my older guy YET. But when she gets bigger, she will more than likely destroy this. She is almost 20lbs at 11 weeks right now, so I will update if she does destroy it. Long story short: Not good for large aggressive chewers, good for aggressive chewers on the smaller side (maybe 15-30lbs)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 7, 2026
C
Verified Purchase
Customer Name
Cuba, US
★★★★★ 5
lasted about 2 hours
Pattern Name: Classic Squeaky Tug, Pattern Name: Classic Squeaky Tug
my 2 yorkies fought over it. the squeaker lasted maybe 2 hrs, being generous
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 5, 2026
R
Verified Purchase
Rae Lyn
Whiting, US
★★★★★ 5
Great toy!!
Pattern Name: Classic Squeaky Tug
Love, LOVE, LOOOVVVEEE this toy!! Finally, an actual indestructable toy for my super chewer!! As others have said, the little rope thing came off in less than an hour, LOL. But the 'Corn cob' is great!! My baby LOVES this thing and chews on it constantly and it shows no sign of wear!! I am optmistic that it will actually last more than a month.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 24, 2026
B
Verified Purchase
Briana Harris
Lexington, US
★★★★★ 5
Great for aggressive chewers
Pattern Name: Classic Squeaky Tug
This is my dogs new favorite toy. I’ve had it close to a month I think. She is an aggressive chewer and it’s still intact
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 10, 2026

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