Breakthrough BrandingEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual

elephant hawkmoth

Five strangers from widely differing backgrounds

As awareness and diagnosis of Asperger Syndrome (AS) increases across the globe

never a part of the story himself

candle magick

Blending breathtaking suspense with astonishing empathy

Check out some of the other titles in the series:

and may very well be your boss

Establishing a link between these two approaches

His incisive vision homes in straight to the extraordinary heart of his ordinary characters as they go about their everyday lives of struggle

the pressures of managing expectations on both personal and professional fronts and the struggles

The authors consider issues of leadership and order